Business Plan Term Paper Example | Topics and Well Written Essays - 2500 words - 3

Business Plan - Term Paper Example The salad bar would be offering over 50 ingredients for salad and a choice of more than 18 dressing to go with them. The customers would be allowed to choose every ingredient of the product. Apart from this beverages and toast would be also available. It would be better to opt for Salad Bar then simple restaurants because there are many competitors in the restaurant segment, whereas good salad bars are few. Moreover, customers have been more health conscious nowadays and are opting for healthy food in times of hungry. So salad bar would be their obvious choice. Mission Statement and Objectives. The mission statement of Salad Station would be â€Å"To Offer Healthy, Tasty and Quick Serve Salad to Customers at Reasonable Price.† In order to attain this mission, the salad bar would have to fulfill certain objectives, such as offer absolutely fresh ingredients, and tasty dressings, the price should be competitive, the customer service and ambience should be effective, and excellent. The location chosen for the business is mainly London Ontario. The salad bar would be opened in a plaza building in Masonville area, which is on the north of London Ontario. The site expenses would be including the rental, and maintenance fees. Since the salad bar would be one of its kinds in London Ontario area, so the potential of attracting customers would be immense. Apart from this, the competitors are also few for example, Subway, so through proper planning and well-integrated strategy customers can be acquired and Salad Station can acquire market share efficiently. Salad Station would be offering tailor made products, and it would also offer a fixed menu, with each item having an amusing name so as to brand them among customers. It would be operating under the company name of Salad Station Inc. In order to develop a strategic framework for the business, the ingredients of product and