Marketing Research Amway India Ltd free essay sample

I thank my research guide Mr.. Raman Kohl who helped me learn the meaning of true research and who brought me out of the paradigm and helped me to think. The knowledge gained from independent thinking is something we do not experience in our way of education. As a result of this research and interaction with my guide it seems that the real meaning of research is just beginning to show. A special Thanks to my Mother for her untiring support and inspiration throughout the working of this project without which I would not have been able to give my best towards this research.Last but not the least I would like to take this opportunity to acknowledge my rinds, family members and other faculty members for their motivation, teachings and guidance for making this project come to the present stage. EXECUTIVE SUMMARY Anyway is a unique company. It is defined by the fundamental philosophy of helping people help themselves. We will write a custom essay sample on Marketing Research Amway India Ltd or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Anyway has helped millions of people run their own independent business around the world. Today, Anyway continues to grow by offering new products and business opportunities to people from all cultures and walks of life.Whether they are employees, distributors, or citizens in the community, Anyway touches their lives for better. India with its ICC reservoir of will, talent and enterprise is perhaps the most fertile ground for the Anyway Corporation. In short it has made substantial value addition to Indians social economic life. The focus of this project is based on studying a single organization i. E The Anyway Corporation. This research has been conducted to study the marketing strategy adopted by Anyway in the Indian market.An attempt has been made to study the companys perspective in the new market and analyses on how the company plans its expansion in India. Have substantiated my research by conducting interviews to gain more insight about the corporation. The data has been analyses on the basis of 2 surveys which were conducted by me. Survey 1 was conducted through direct, phone and online interviews. Survey 2 is conducted by gathering information through structured questionnaire and the interpretation for the same has been provided. Eave finally concluded my research by providing a summarized conclusion and also suggested recommendations on the basis of the marketing mix. Co intents Chapter 1: Introduction 1 Chapter 2: Anyway Profile 5 How it works? Product Profile Current Scenario Chapter 3: Anyways marketing strategies 25 Sales Marketing Plan Strategies in the market Penetration Segmentation Chapter 4: Research Methods 37 Objectives Methodology Data Collection Sample Size Research Design Chapter 5: Findings Analysis 45 Chapter 6: Conclusion Recommendation 62 Annex 58 Bibliography 70 Sample Questionnaire 71 ANYWAY VISION Helping people live better lives.In all aspects of our products, businesses and social responsibility, we strive to make a meaningful difference in the communities in which we operate. ANYWAY MISSION Through the partnering of Distributors, Employees, and the Founding Families, and the support of quality products and service, we offer all people he opportunity to achieve their goals through the Anyway Sales and Marketing Plan. INTRODUCTION Direct Selling is a remarkable business model, which brings the market to the customer and offers a unique business opportunity to anyone eager to adopt the spirit of enterprise.Direct Selling can best be described as the selling of products and services directly to consumers in a face-to-face manner, through demonstration of usage, by an independent direct salesperson. Direct Selling benefits consumer because it sells high quality products at the consumers convenience, often at his/her home or workplace. Customers value the advantages of convenience, personalized attention, demonstration of usage, and a wide choice of products backed by Customer Satisfaction Guarantee. One of the most tangible impacts of Direct Selling in its new advent has been the fact that it has touched the average man and women in a manner never experienced before. Anyway India Corporation is the countrys leading Direct Selling Company. It is perhaps the best example of the contribution Direct Selling is making to India. In a little over two years of commercial launch Anyway India has emerged as the countrys largest Direct Selling Company. It closed its financial year with a turnover close to RSI. 250 scores (the Anyway Financial year runs from Seep. To Gauge. . It will reach its target of RSI. 1000 score turnover much before its declared target of the year 2004.. The direct selling industry has grown rapidly over recent years. Changing lifestyles, demographics and economic recession have all been factors influencing this growth. Anyway provides people with business opportunities across the globe. Direct selling is not about getting rich quick it is about creating rewards for effort and initiative. With low risk and low UAPITA investment, Anyway provides people with the opportunity to achieve and to improve their lives.As a leading player in the world of direct selling, Anyway is helping to clean up the industry and provide a valuable and acceptable form of product distribution. In an impersonal fast-moving world driven by technology, Anyway provides the personal touch. Because it focuses upon direct selling, Anyway is different from more traditional distribution channels. Its Independent Business Owners own their own business, with the flexibility to deal directly with their own clients and to build up personal relationships.These Independent Business Owners also have the ability to deliver Mammys products to their customers homes. Independent Business Owners sell to people they know or meet. The personal contact and care they provide is an important element in direct selling. They are also self-employed and can introduce others to the business to form their own sales group of Independent Business Owners. The channel of distribution describes the stages of ownership that take place as a product moves from a manufacturer to a consumer.The increasing use of the Internet by consumers has created a real potential for developing efferent types of business models and for new approaches to reaching users directly and quickly in their homes. This report examines in detail the marketing strategy of the leading global direct marketing major, Anyway in India. In the initial stages of the report I have focused on Mammys current position in the Indian market. As the research progresses I have tried to analyses the companies marketing objective for India and how they set out to achieve them.This report also provides a brief introduction to the concept of multilevel marketing and tries to make the reader understand the difference twine multilevel marketing and the traditional distribution setup in the FMC sector, so as to give an idea as to how the system is being utilized by companies like Anyway. MI_M -a definition Multilevel marketing allows sellers to build a business through their own sales efforts and by inviting others to become sellers. Remuneration is based on a sellers personal sales AND on the combined sales of those people they have sponsored, trained and motivated.The story of Anyway is intended to drive home the point of a company being alert enough to modify its globally accepted practices to suit the local markers needs. This report has been made keeping in mind the benefits which can be derived from my research. Benefits t o customers This report will be beneficial for consumers who prefer the marketing goods or services directly to them: at their own convenience often in his/her home either on a one-to-one basis, or in the context of a sales party. Through this the customers will get a better idea about the companys product offerings and value the advantages of: convenience, personalized attention, and a good selection of quality products available at their door Steps. Benefits to sellers Many people have chosen direct selling because they want to build their own business, but do not have: considerable funds required to buy a franchise or start a new company. Among the top five reasons people sell direct because they like and believe in the product, like being their own boss, and working their own hours, like the supplemental family income or making extra money for themselves.It can be beneficial from the sellers point of view as it may give them the idea of exactly how they can go about creating their own business and benefit from the Anyways unique business opportunity. Benefits to companies In this report I have deeply analyses the marketing strategy for Anyway through personal interviews by many IBOS and Anyway customers wh o have helped in adding valuable data to this project which can be useful for the company. The suggested recommendations can be considered by the corporation for further expansion and increasing market share.COMPANY HISTORY Anyway began in 1959 with two young entrepreneurs in the United States Rich Devon and Jay Van Ended. Their concept for an innovative business opportunity, centered around person-to-person marketing, established itself s a leader among one of todays fastest-growing industries. Today, more than 3. 6 million independent business owners distribute Anyway products in more than 80 countries and territories. Anyway is part of the Ulterior family of companies whose global sales totaled $4. 5 billion in its most recent fiscal year. Sass A Friendship Forms Rich Devon and Jay Van Anodes friendship actually began with a business proposition, when Rich struck a deal with Jay for a ride to school for 25 cents a week. After high school they entered the military, but they planned to start a business together after separate tours of duty. A friendship formed and became a business relationship that has lasted to this day. 1 sass The Early years Anyway quickly outgrew its original facilities in the basements of Rich Devotes and Jay Van Anodes homes. In its first full year of business, Mammys sales were more than half a million dollars. Sass The Decade of Growth As vowed by Jay Van Ended the night of the 1969 disaster, Anyway rebuilt the aerosol plant and went on. The ass began with sales of more than $100 million at estimated retail, and kept going strong. After a lengthy investigation, the FTC verified that Anyway is a genuine business opportunity ND not a pyramid. asses The Billion-Dollar Decade The ; ass will be remembered for the first Billion Dollar Year at estimated retail in 1980. Building expansion at Anyway World Headquarters continued at breakneck speed as Anyway scrambled to keep pace with demand, opening its new cosmetics plant in Dad. Sass The Second Generation As carefully planned by Rich and Jay, the second generation Van Ended and Devon families took the helm during the ass. Steve Van Ended and Dick Devon succeeded their fathers as Chairman and President. Distributors witnessed a similar trend, with the second generation of many distributor implies taking on important leadership roles. Asses The New Millennium In 2000, Anyway Corporation became a wholly-owned subsidiary of Ulterior, Inc. Chairman Steve Van Ended and President Doug Devon share the Office of the Chief Executive.ANYWAY is a world leader in Direct Selling. A key element to this success is the recognition by governments that ANYWAY is a model marketing system. As with any venture, you should review all aspects, weigh the ad vantages disadvantages, and decide whether it meets your needs. Here are some essential points to consider about the ANYWAY business opportunity: Start-Up Costs Compare the start-up costs of this opportunity with that of a conventional business, and you will notice quite a difference. The only cost for an ANYWAY Business is that of a Business Kit, which costs RSI. ,400. Merchandising The first way you can make money with your ANYWAY business is to sell products to retail customers. Successful merchandising is made easier by Mammys line of high quality products; a sound combination of upscale and consumable items that can mean profitable and repeat sales. Sponsoring You may increase your merchandising efforts through sponsoring. Although it is not mandatory to sponsor people, sponsoring may increase your income when the Distributors you sponsor begin to build their own ANYWAY business.Business Support Materials As your business begins to grow, you may want to acquire training aids. You also may want to attend motivational and business-building meetings. These are optional. Deductions Your ANYWAY business is not a tax shelter, but you are entitled to deduct your ordinary and necessary business expenses as defined by the Income Tax Act, 1961. Time and Effort The bigger your financial goal, the more time and effort you will need to put into your ANYWAY business. With an ANYWAY business, you work as much or as little as you like, depending on your own goals. Its all up to you.They do exactly what their uplinks do. They talk like them, act like them, and follow them around everywhere as if they were kings and queens. Naturally, with this sort of following, Anyway distributors expect guidance in everything they do. This is the reason behind all of the tapes, books, and step-by-step instructions for building an Anyway business. Below are the 8 recommended steps for building a large nee;ark and the four steps to sponsoring new distributors. These steps, taken from handouts given to me by my diamond directs, sure dont make one think that the tapes, books, and other materials are optional!Take a gander! Eight Steps to Building a Large Network 1. 100% Personal Use 2. Establish 10 15 customers Priority Service Program 3. Books Read a book each month Read 10-15 pages each day 4. Tapes Listen to one tape a day (minimum) Be on Recommended Tape 5. Functions Attend all functions (see page 1 1) 6. Business counseling with active uplink Set goals with uplink on Goal Setting Card (F-7) 7. Group Association Build quality relationships within the network 8. Show The Plan (STEP) Make a list Of names by using Anagrams, Christmas lists, telephone indexes, wedding invitations, etc. To jog your memory (dont pre-judge).Add new names through daily contacts. Pass out 1 tape a day Show the Plan (SST P) three time a week Utilize the Issues and Answers video properly Personally sponsor 1-2 people each month Four Steps to Sponsoring 1 . Pass out prospecting tapes or approach directly and follow up within 24 hours. 2. Set appointments 3. STEP 4. Follow up second look meeting And Who Is Bill Bruit? From the experiences of friends I spoke with in the USA, what is more likely to appear on the Anyway list of promises is promotional cassettes and books rather than more products. The promotional material is designed to help anAnyway distributor sell, sell, sell. The basis for this activity is propounded by American, Bill Bruit. He and another American, Dexter Yeager, run two of the most successful systems under the Anyway banner. It is said that about 90% Of Mammys products move through these two systems. In India, what is being discussed is the Bill Bruit system. The Advocate newspaper in the LISA reported that to follow Barites system is to spend hundreds of dollars a year on motivational tapes. Anyway distributors are told that spending money to buy these tapes is the key to building a large, successful Anyway business.Therefore, it is likely that new products peddled by Anyway distributors will not be more soap but more hope in the form of these motivational materials. One USA based distributor, an Indian (who has since left the business), told me that these tapes were meaningless and were sold to people by convincing them that werent doing well enough. He said that the tapes would become an item for sale and Anyway distributors will be selling them to each other in a self feeding frenzy. Anyway India Product Catalogue ;Car Wash ;Dish Drop ;L. O. C. ;Pursue ;SAA Delicate ;SAA Liquid ;See Spray

History of Velqinian Space Program Essay

History of Velqinian Space Program Essay History of Velqinian Space Program Essay History of Velqinian Space Program VSP The Velqinian space program started in 1995 during which our president William Lyte proclaimed that we must be the first and foremost country to discover and venture out into the unknown. Today because of his legacy the VSP is one of the most advanced space programs on Vegas. So far three Velqinian space ships have been launched from Ground Zero. All have been successful and have long outlived their expected age. Now let us go into detail about these three daring space missions. The first mission that was launched by the VSP was the Discovery Space Cruiser which led three men Andrew Jones, Jonathan Brown, And Tyler Smith to the moon. This ship still even today orbits the moon. These three men were the first Velqunians on the moon and put up our flag and claimed part of it for us. One other purpose of the Discovery was to study the sun and our closest neighbor __________. The discovery gave us revolutiona ry pictures of the sun in many different styles. It also helped us gain an extraordinary of knowledge about our neighbor _____________. Now let us go into detail about the design of Discovery. The first blueprint was made by Brady Frey who is now a senior scientist at VSP. It was designed like a cylinder with a tip, and a small rectangular prism on the side which once in space expands into a communications and radar array. It was also equipped with a very large docking and refueling hangar we hoped to use to help future missions with. Its last modification was a very large refracting telescope to study our solar system and the stars. It uses Anti-Matter propulsion technology for fuel. The second mission was the Survivor Space Cruiser. Unlike the discovery Survivor was not manned. It was sent out to the Outer Asteroid Belt and into the Thrite Cloud. On its way there it made some basic observances of _______, _________, and _____________. It has now just gone past the outer asteroid f ield and entered the Thrite Cloud which is full of comets and other small planetismals. It has gathered us a hoard of knowledge about the outer asteroid field and we expect the same with the Thrite Cloud. The survivor is a lot like the discovery I design it has a communications and radar array, and it has a large telescope and lots of cameras attached to it. It also uses Anti-Matter propulsion technology, but lacks a hangar. One unique thing about the Survivor is that it has an Anti-Matter force field around it to protect it from planetismals. Our third

To Err is Human

To Err is Human To Err is Human To Err is Human By Maeve Maddox If you are an American speaker, you probably pronounce the word err to rhyme with air. Although American, I went to school to nuns from Newfoundland; I learned to pronounce err to rhyme with fur, as in Pope’s verse, â€Å"To err is human; to forgive, divine.† Literally, â€Å"to err† means â€Å"to wander or go astray from a marked path.† The noun error originally meant â€Å"the act of wandering.† Nowadays, both words are used only figuratively. One meaning of err is â€Å"to go wrong in judgment or opinion†: IPCC scientist and Pennsylvania State University professor of meteorology Michael Mann [said], Many scientists felt that report erred by underplaying the degree of confidence in the linkage between climate change and certain types of severe weather In a religious context, â€Å"to err† means â€Å"to go astray† or â€Å"to sin†: Affluence causes people to err from the Truth. False teachers cause the faithful to err by their ignorance. Err rarely occurs in everyday speech except in the idiom â€Å"to err on the side of caution†: We cancelled a trip to California this month because of uncertainty over the safety of flying. I’d rather err on the side of caution. I’d rather doctors erred on the side of caution than risk a fatality. â€Å"To err on the side of caution† means, â€Å"to make the mistake of being more careful than necessary, rather than make the mistake of not taking sufficient precautions and later regretting it.† The American pronunciation of err to rhyme with air is the source of spelling errors: There doesn’t seem to be a true consensus on whether a UV filter is absolutely necessary for your lens. However I would rather air on the side of caution and have one. When unsure if crossing a public boundary that may create feelings of discomfort, it is best to air on the side of caution and simply send a private message. With rabies, ALWAYS  air on the side of caution. Another common error with err is semantic. Some speakers seem to think that â€Å"on the side of† in the expression â€Å"to err on the side of caution† means â€Å"to be on the side of,† or â€Å"to prefer† or â€Å"to show preference toward.† These speakers substitute other nouns for caution, with some interesting results: I tend to  err on the side of sports  car tires v rated or higher for the best grip. A standard television gives about 35 ftL. Big cinemas are about 15ftL. Definitely err on the side of television. I like both [cats and dogs] but I’d err on the side of dogs. Hide behind your money, boys. Mayor Bloomberg will always err on the side of wealth. I’ve also seen: err on the side of misery and guilt err on the side of disappointment err on the side of intelligence Two ways to avoid errors with the verb err: 1. Always end the phrase â€Å"err on the side of† with the word caution. 2. Remember the alternative pronunciation that makes err rhyme with fur. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:Apply to, Apply for, and Apply with50 Types of PropagandaPersonification vs. Anthropomorphism

SOFT DRINK Essay Example | Topics and Well Written Essays - 1250 words

SOFT DRINK - Essay Example Supply, Demand, and Equilibrium: Supply and demand is the main concept on which whole study of economics is based. The demand is known to be the quantity asked by the consumers or buyers and us usually backed by the ability and willingness to purchase the product. Demand has an inverse relation with the price which means that when the price of soft drink increases, it would eventually decrease the demand of soft drink. On the other hand, Supply means the quantity of the products offered by the industry or market at a certain level of price. Supply has a direct relation with price which shows that whenever the price of soft drink increases the supply will also increase. Equilibrium is a state where the demand and supply are equal. It means that the amount of soft drink being supplied is equal to the amount that is demanded by the buyers (McEachern, 2012). The diagram shows that equilibrium occurs when the demand and supply of the product is equal. This is the most favourable position as this is the most efficient point for an industry to be at. It means that the demand of the product is equally matched with the supply of the product (McEachern, 2012). Soft drinks are included in monopolistic market where the number of firms that operates in the market are many and provides differentiated products to the buyers. These products are not identical but are differentiated and each soft drink in the market is clearly differentiated from others. Entry and exit in this market is easy creating shifts in the market (McEachern, 2012). The possibility of shifts in demand and supply are as follows: Demand Changes in price When the price of soft drinks increases the demand for soft drinks will eventually decrease which means that the buyers will reduce their purchases. On the other hand when the price of the soft drink decreases the demand will rapidly rise. This shows that price has an inverse relation with demand which means that rise in price will lead to fall in demand (Ta ylor and Weerapana, 2009). Availability of substitute goods Demand is inversely proportional to the availability of substitute goods. This means that increase in substitute goods will decrease the demand of soft drinks. The more substitute products become available in the market the less is the demand for the product (Taylor and Weerapana, 2009). Changes in income The demand for soft drinks can also be affected by changes in the income. As income rises the demand for the soft drinks will ultimately increase and the demand curve will shift to right side. Similarly, when the income decreases the demand for the soft drink will decrease and the curve will shift to left side which shows deficit (Taylor and Weerapana, 2009). Supply Changes in price of goods When the price of soft drinks increases the supply for soft drinks will eventually increase (Taylor and Weerapana, 2009). Changes in price of related goods When the price of related goods increases the supply for soft drinks will event ually increase as there will be more demand for the soft drinks (Taylor and Weerapana, 2009). Changes in price of inputs The price of the inputs or ingredients used to produce soft drinks also causes the supply curve to shift. An increase in price of inputs will ultimately decrease the supply of soft drinks from the suppliers. This will be done to cover up the cost incurred by the suppliers due to increase in the prices of the inputs. Similarly, decrease in the price of inputs w

Asian union Essay Example | Topics and Well Written Essays - 2500 words

Asian union - Essay Example The Travel and Tour unit focuses on providing holiday, ticketing and travel services for clients in the UK and it has connections with airlines, hotels and other hospitality institutions in Asia and North America to provides clients good traveling and holiday services. There are numerous airlines around the world that partner with Asian Union to provide good carrier services to clients who need them. The Freight Service is provided by Western Freight Services which is a subsidiary of Asian Union Ltd. The Freight Service includes air and sea transport of goods and services for a wide customer base. It arranges for both regular and irregular products to be shipped and flown to different destinations around the world. The freight service also includes custom clearance and distribution of goods to their final destinations around the world. Asian Union also runs a money transfer agency that partners with Western Union to provide the best money transfer services for clients. This service t argets people sending money to Asian countries that have exotic currencies that are often not available in the UK. Targeted countries for their service include: Afghanistan, Pakistan, China and India. The company seeks to grow a distinct money transfer service that will incorporate all the customized needs of various destinations in the Asian region of the world. Asian Union is located on West Hendon Broadway. It is a suburban section of Northwest London that is a popular spot for many travel and tours as well as financial institutions. This section is known for the collectivity of the travel industry as well as international linkage businesses like freight services and money transfers. Find below an extract of the map of the Hendon area of London for further analysis: Point A: 174 West Hendon Broadway London NW9 7AA, UK. West Hendon Broadway is an elite street on London that is close to various affluent neighbourhoods of North London. There are at least 15 travel and related-servic e providers that are located within a 1-mile radius around the location of Asian Union Ltd. The location adds up to the competitive strengths of Asian Union Ltd since it is also highly accessible from various parts of London, and there is a thriving Asian community living just a few miles away from its location. Situational Analysis Asian Union Ltd is affected by numerous elements of the business environment. Each of these components of the external environment has some influence on the operations and activities of Asian Union and it affects the profitability, survival and growth of the business by posing some kind of threat or acting as some form of opportunity for improvement. These environmental factors can be analysed using the PEST model. Political Anti-Money Laundering UK's new Anti-Money Laundering Laws (AML) which seeks to prevent criminals from transferring funds from illegal activities has a major influence on the money transfer service that Asian Union transfers. Also, An ti-Terrorism laws makes it impossible for Asian Union to deal with certain blacklisted persons. Under this law, Asian Union cannot transfer over ?10,000 from a given customer without asking for the customer to disclose the source of funds and tax returns on the amount. Opportunities: This

China in the Classical Era Essay Example for Free

China in the Classical Era Essay The gender systems of the Classical era in China can almost be summed up with this phrase: â€Å"How sad it is to be a woman!† (Strayer) According to the Chinese traditions when a girl child is born the family is definitely not happy about the birth. The mothers of the girl child must do three things; â€Å"first she must make the child sleep under the bed this shows the baby that she is lowly and weak, second she must give the baby a potsherd or a piece of broken pot to play with to make the girl child realize that the only thing in life for her is housework, and thirdly the mother must make an offering to the ancestors when she announces the birth of the girl child. † (Strayer) Chinese women are considered less than men, less than the servants even. She must always humble herself to the man of the family, or her â€Å"master†; she is to do whatever the in-laws require her to do as well. The gender system of the Classical era in India is much like China. â€Å"In childhood a female must be subject to her father, in youth to her husband, when her lord is dead to her sons; a woman must never be independent.† (Strayer) The female in India could never be on her own, her father rules her life as a child, her husband as a wife and if she has male children, she is less than her children if the husband ever dies. She must never be vain, show her face or her body, and woman of India is less than a person because of these rules. The gender system of the Classical era in Rome began very much the same for the females. †If each man of us, fellow citizens, had established that the right and authority of the husband should be held over the mother of his own family we should have less difficulty with women in general.† (Strayer) In Rome men were expected to rule. This may have come from the fact that in order for Roman men to reproduce they had to pillage other villages and kidnap and rape the captured women. Over that time the men obviously ruled the house, the city and the land. Women were considered imprudent, rude and considered unbridled if they conducted any kind of business without a male guardian present. In all three cultures the same patriarchy is evident. Women were to do nothing without the say so of the man. Whether it is her father, husband, brother or son, she was to do as she was told when she was told and not complain about it. In China the females did as told, even by the mother-in-law, she was humbled, regardless of the situation, the husband could do as wished as long as it didn’t bring shame to himself or his family. There really isn’t anyway for the Chinese woman to get away from the patriarchy of her family or her husband’s family. In India the only way that a woman could relieve herself from her husband’s patriarchy â€Å"was to become a Buddhist nun and entering a monastery where women were relatively less restricted and could exercise more authority than in ordinary life.† (Strayer) Even thought this relieved her of her families’ patriarchy she still didn’t have complete independence from male dominance. In Rome however, this is where the changes began for the Roman women. â€Å"When these speeches for and against the law had been made, a considerably larger crowd of women poured forth in public the next day; as a single body they besieged the doors, of the Brutus’s, who were vetoing their colleagues’ motion, and they didn’t not stop until the tribunes took back their veto†¦.† (Strayer) The women of Rome were sick of being treated as less the nothings, they began to go into the streets, talk to whomever they chose even other women’s husbands. They had decided as a group that it was time that they had some rights. The women were no longer going to sit in the houses and have absolutely no wealth, no status, and no rights. There were some men against this and some men that approved of it. In the end the women won, and was allowed a few rights. This was taken away twenty years later though. The cultures of the Classical era showed that women were less than men, they had no rights, they had no wealth and they would always be obedient. This was an act to humble the women, they were slaves. The males always dominated the women; only the Roman women as a group were able to stand up for themselves. The Chinese and the women of India did not. They were obedient. Works Cited: Strayer, Robert. Ways of the World: A Brief Global History. Boston. New York, Bedford/ St. Martins 2011

Yanomamo Tribe :: Yanomamo Indians Culture

The Yanomamo My name is Eric Dunning and this is my proposal to go and study the Yanomamo tribe in the rain forests of Brazil. I have compiled a historical outline of the Yanomamo tribe and some of their religion and culture, ranging from marital status to the type of food they eat. I have chosen this tribe because according to many anthropologists the Yanomamo are perhaps the last culture to have come in contact with the modern world. The Yanomamo people of Central Brazil are one of the oldest examples of the classic pre-Columbian forest footmen. The Yanomamo live in almost complete seclusion in the Amazon rain forests of South America. The Yanomamo live in small bands or tribes and live in round communal huts called shabonos, which are actually made up of individual living quarters. The Yanomamo language consists of a variety of dialect, but no real written language. Clothes are minimal, and much of their daily life revolves around gardening, hunting, gathering, making crafts and visiting with one another. These small tribes hold their men in high ranks. Chiefs are always men who are held responsible for the general knowledge and safety of the group's women. The men are able to beat their wives if they feel the need to and are able to marry more than one woman at a time. This loose form of polygamy is a way of increasing the population of the tribe. Yanomamo people rely heavily on a system of political alliances based upon relationship. As part of that system, they have incorporated a complex feasting and trading system into their culture. One of these methods of forming political alliances is feasting. Feasting is when one village invites another village for a feast or dinner. During the feast there is a lot of social activity. The Yanomamo dance and mingle with each other along with eating a different variety of foods. The only catch is the other village must reciprocate a feast by one village. This feast is more like an American dinner party in which members of family or social group invite others to attend. A feast however can be dangerous and or fatal for those who attend. The Yanomamo can be very conniving and deceiving. They pretend to be loyal friends and invite the other village for a feast. The other very village very trustfully attends the feast not knowing that this might be their last meal.